Our Work

Case Study Summary

An event management company improved its digital advertising strategy to increase registrations and maximize return on ad spend (ROAS). The business faced challenges tracking campaign performance, allocating budgets across multiple events, and identifying high-performing ads. A targeted Facebook and Instagram advertising strategy was implemented with event-specific campaigns, A/B testing, conversion tracking, and continuous optimization. Underperforming ads were paused while successful campaigns received additional budget. The results included approximately 240 event registrations and ROAS ranging from 2.5x to 14x. The strategy enhanced campaign efficiency, improved cost control, increased scalability, and provided a data-driven framework for future event marketing success.

Background

Scoogie Events is a premier race event company hosting large-scale running events across Pennsylvania and New Jersey, including 5Ks, 8Ks, 10Ks, family fun runs, and seasonal destination races. Their audience spans families, casual runners, and competitive athletes looking for fun, community-driven events.

Case Study Summary

Wrecked Angles used a targeted Meta advertising strategy to overcome slow audience growth and low engagement. Through Page Like campaigns, Lookalike Audiences, retargeting, and continuous optimization, the campaign generated over 101,000 new followers, increased reach by 2,700%, achieved 11 million+ views, boosted interactions by 233%, and maintained highly cost-effective advertising.

Background

Wrecked Angles is a webcomic that exclusively delivers original humor on Facebook daily. Unlike other humor sites that recycle old memes and toons, Wrecked Angles provides fresh, original content for an audience aged 40+ who simply need a laugh.

Case Study Summary

The Super Lawn Trucks campaign used a strategic Facebook marketing approach to generate qualified leads and increase website traffic. The process began by identifying landscapers as the ideal target audience, with an estimated 860,000 potential prospects on Facebook. Relevant, visually engaging content was then created to capture attention and encourage interaction. After testing performance, the highest-performing posts were promoted through targeted advertising aimed at decision-makers using interest and job-title targeting. The campaign generated over 8,000 website clicks at an average cost of $0.13 per click, along with hundreds of likes, shares, and comments, demonstrating the effectiveness of data-driven audience targeting and content optimization.

Background

How do you use Facebook Advertising to sell something as boring and niche as Lawn Contractor Trucks?